MOSTAFA ALIZADEGAN

Summary

Dynamic and results-driven marketing and advertising professional with a strong understanding of visual communication, branding, and social media management, seeking a challenging role where I can leverage my expertise in content creation, event coordination, and communications to contribute to the success of an organization.

Highlight of Qualifications

• Social Media Management: creation of visual and writing content.
• Strong interpersonal skills: Strong problem-solving, and time management.
• Event Coordination: Ability to create a schedule and ensure everyone on the team is on track and to facilitate groups for social and business purposes.
• Leadership and Marketing: vision, strategic thinking, and adaptability. Comfortable collaborating and working with a multi-disciplinary team.
• Interaction: Speeches and presentation skills
• Planning and organization: Creative, innovative, self-management, and able to work in a fast-paced environment.
• Technical Skills: Photography, Videography, MS Office, Adobe Suits, WordPress, OS, Window, Canvas, CRM.

Employment History

Research Assistant                                                                                             May 2023_Present

University of Prince Edward Island, Education Faculty, PEI, Canada

Research and study about Education Leadership under the supervision of Dr. Ken McKinnon. Qualitative and art-based research has been studying leadership skills among international students.

• Incorporate visual elements to capture nuanced responses from participants.
• Implement creative techniques such as Collage and visual stimuli to elicit qualitative insights.
• Conduct visual analysis of artworks to identify themes, styles, and emerging trends.
• Apply coding schemes and thematic analysis to categorize and interpret visual data.
• Implement a systematic approach to organize and manage art-based data using relevant software tools.
• Ensure data integrity and accuracy throughout the collection process.

Professional Photographer, Videographer / Freelancer                                         Sept 2000_Present

• Take photographs and make films in various fields, including commercial, industrial, and documentary, to show and introduce brands, services, and cultures.
• Participate in various solo and group visual art exhibitions to illustrate my vision of the world and foster effective communication with the audience.

Graphic Designer, Social Media Manager / Freelancer                                          Sept 2000_Present

• Design and plan creative for corporate identity on various products and platforms in different media. (Visual Ideas, Brand book, Logo, Color, Poster, Stationery, Packaging, Social media design).
• Design and execute user interface projects aimed at problem-solving the user experience to facilitate living standards.
• Formulate a digital strategy and effective implementation for launching and introducing the corporate identity of a service or a product.
• Develop and execute comprehensive cross-platform social media strategies to enhance the brand’s and event’s online presence. Conduct market research to identify target demographics and competitors and create tailored content plans for platforms like Instagram, Twitter, Facebook, and LinkedIn. The strategies lead to a significant increase in brand visibility and engagement. Monthly reach on all platforms grew by 40%, resulting in a 25% increase in follower acquisition.

Marketing Coordinator and Visual Marketing Advisor                                           Feb 2011- Aug 2022

Majid Al Futtaim Group, Carrefour Dubai and Hyper Star Iran.

• Support developing, implementing, and tracking marketing campaigns across various digital, social media, email, and print channels. The designed materials contributed to a 20% boost in customer engagement, establishing the brand as a visually compelling and innovative market leader.
• Support organizing and executing marketing events such as trade shows, conferences, and promotional events. The marketing campaign generated a 40% increase in awareness within the target market. Engages exceeded projections by 35%, demonstrating the effectiveness of the strategic and integrated marketing approach.
• Handle administrative tasks related to marketing activities, such as budget tracking, scheduling meetings, and maintaining marketing databases.
• Provide creative direction for photography, videography, graphics, and other visual elements of marketing campaigns to maintain brand integrity and enhance storytelling. Demonstrate proficiency in relevant software tools such as Adobe Creative Suite, marketing automation platforms, customer service software, and databases.

Academic Credentials

Master of Arts in Visual Communication                                                           Sept 2007- Jan 2011

Azad University of Tehran, Faculty of Arts and Architecture, Iran.                                      

Bachelor of Arts in Professional Photography                                                    Sep 2001- Aug 2005

Azad University of Tehran, Faculty of Arts and Architecture, Iran.

Volunteering

 Graphic designer, Photographer, and Art Director                                           Sept 2010_Present

• DiverseCity Festival, PEI, Canada.
• Canada Games 2023, PEI, Canada.
• Alzheimer Society of PEI, Canada.
• Charlottetown Mutual Aid. Charlottetown, PE, Canada.
• Zero Hunger in Iran. Tehran, Iran.
• MAHAK- A society that supports children who have cancer, Tehran, Iran.

• Collaborate closely with the marketing team to understand campaign objectives, target audience, and key messaging.
• Produce compelling, high-quality photographs that effectively convey the event’s story, values, and products. The visually striking images were utilized across various marketing channels, including websites, social media, and promotional materials.
• Participate and contribute to events to offer a sense of hope and philanthropy towards each other to raise the morale of the affected people.
• Plan and implement mental health projects through art therapy to raise the spirits of children with social problems and undergoing cancer treatment.
• Record pure moments through a camera lens to make documentaries to encourage and introduce people’s kindness and design newspapers and posters to invite people to charity events.